Oprah Magazine Rebrand

As the Digital Designer for the rebrand of Oprah Magazine to Oprah Daily, I collaborated with Hearst Magazine’s Digital Creative Director and Product Design Team to reimagine the brand’s new online presence. Our goal was to build a modern, flexible design system that honored the iconic essence of Oprah’s print editorial while modernizing the brand for a new era of storytelling.

Creative Direction: Cybele Grandjean
SITE & VISUAL Design: Temi Oyelola
Product Design: Breanna Young

SPRING 2021

Oprah Magazine Rebrand

Creative Direction: Cybele Grandjean
SITE & VISUAL Design: Temi Oyelola
Product Design: Breanna Young

As the Digital Designer for the rebrand of Oprah Magazine to Oprah Daily, I collaborated with Hearst Magazine’s Creative Director and Product Design Team to reimagine the brand’s digital future. The objective was to develop a fresh, flexible design system that honored the iconic look and feel of Oprah’s print editorial while modernizing the brand for a digital landscape.

Reimagining a Print Icon for THE Digital AGE

The rebrand started with a logo and type suite created by Hearst's Digital Creative Director. I then pitched a color palette and an initial website design, followed by several rounds of creative review with the Product Design Team. Together, we focused on building a user-friendly site that felt like a natural digital evolution of the brand, while preserving the print magazine’s beloved elements to stay connected with Oprah Mag’s dedicated readers.