Gap Spring 2022 Campaign

Creative Direction: Len Peltier
Art Direction: Helen Ghaibeh, Jacky Boehm, Temi Oyelola
Design: Temi Oyelola
COPY: Chelsea McCoy

I worked as the Lead Designer, creating digital assets for Gap’s Spring 2022 Marketing Campaign. The Campaign titled, American Dream was a presentation of the brand’s optimistic take on what it means to be an American—a celebration of diversity, individuality, and self-expression.

The project began with a collaborative working session with cross-functional Digital and Print Design Team Leads to create an omnichannel expression of the campaign, aligning on type treatments, artistic elements, and photography selects. We worked to create a cross-channel campaign that showcases the uniqueness of each campaign cast member’s individual style through a Gap lense to increase brand and product awareness.