Banana Republic
NYFW Campaign

Heather Hurst, a stylist and influencer, partnered with Banana Republic to launch a social-first campaign during Fall 2024 NYFW. The campaign featured curated looks worn and styled by Heather, bringing Banana Republic’s fall collection to life through dynamic content across social, web, and email.

CREATIVE DIRECTION, PHOTOGRAPHY,
& DESIGN: TEMI OYELOLA

FALL 2024

Banana Republic
NYFW Campaign

CREATIVE DIRECTION, PHOTOGRAPHY, & DESIGN: TEMI OYELOLA

Heather Hurst, a stylist and influencer, partnered with Banana Republic to launch a social-first campaign during Fall 2024 NYFW. The campaign showcased curated looks, highlighting Heather’s unique styling perspective and captured the Banana Republic's fall collection through dynamic content created for social, web, and email.

SOCIAL-FIRST MEETS OMNI-CHANNEL

I began the creative direction process by creating a mood board inspired by street-style fashion editorials, setting the tone for the campaign’s social-first, effortless aesthetic. To push beyond a typical influencer shoot, all still content was captured on 35mm film. Throughout the shoot, I captured both stills and video of three curated looks across SoHo, collaborating closely with Heather to select locations that authentically reflected the NYFW experience.

I then curated and retouched final selects, partnering with cross-functional Marketing and Editorial teams to bring the campaign to life across multiple channels, including an Instagram grid and stories, email marketing, and homepage web design.