DESIGNER INSTAGRAM STORY HIGHLIGHT COVER TIPS
At first I was skeptical about Instagram Story Highlights. I didn’t see the point of having them, but after spending some time looking into them, Story Highlights are a crucial part of establishing your brand on IG. Highlights can serve as an introduction to your feed, allowing visitors of your profile more access to who you are beyond your carefully curated posts. Instagram Stories are like behind the scenes footage as you can use them to tell your audience more about you and really show your personality and who you are behind the feed.
Adding a color palette as Highlight Covers gives you the opportunity to set the tone for your feed. Since Highlights already have titles, it’s not necessarily necessary to add an icon or a title in the cover. Here are some tips on how to best utilize your Instagram Story Highlight Cover.
USE YOUR HIGHLIGHTS AS BRAND GUIDELINES
Having a color palette that aligns with your brand at the top of your page can help you determine whether a post belongs in your feed or throws off the vibe. Use your color palette as a guide when thinking of a photo to take or post, make sure the colors in your photo match up with the colors in your Highlights.
CHANGE IT UP
Switch up your color palette with the seasons or with the shift of your feed. Just press & hold on a Highlight, Select Edit Highlight, and choose a new color image for the cover. You don’t even have to change the content or the title of the Highlight if you don’t want to—this allows you to keep the same Highlights & change your palette as needed.
IG still doesn’t let you choose the order of your Highlights, but there’s a hack if you want to re-order your Highlights, add a random story to the Highlight you want to move forward, save & the Highlight is now first in the row. Then go back in & edit the Highlight, remove the random story, & the Highlight will stay first in the row!
COLOR PALETTES ARE THEE BEST HIGHLIGHT COVERS
Symbols or icons are a great option for highlights, but sometimes the icon appear too small or the icon can end up having little to nothing to do with your Highlight’s content.
Text in a Highlight Cover simply does not work at the dimension that Highlight Covers are displayed—most text is IMPOSSIBLE TO READ. Plus now that IG changed so you don’t have to add a cover as a post into a Highlight, you can just pick any photo from your camera roll there’s really no reason to add text no one can see.