HEARST

OPRAHMAG.COM EDIT TEST

Overview

I started by researching competitor publications and how they promote articles on their websites & Instagrams. I noticed a lack of illustration across all competitors; I also noticed that when animations were used, the animation was primarily text or image animation—I saw an opportunity to create animated illustrations. Before designing a component for each part of the design test, I looked into how what other publications are doing relative to the design task, my goal was to create something different from what any other publication is doing.

#1 — INSTAGRAM

 
 

HOW TO BE MORE PRODUCTIVE

I wanted this Instagram design to serve as a teaser for the OprahMag.com article, and imagined a caption callout for followers to get 9 more tips on the website. I choose the take it easy with the emails tip, and animated iPhone notification increasing. Next, I choose the stick to one master calendar tip, I illustrated a desk calendar and then animated a calendar page being ripped off to reveal the tip. Lastly, I chose the limit your screen time tip, I illustrated a hand holding a phone, and a notification pop-up from O Magazine reminding the phone holder to limit their screen time.

 
 

COPING WITH BREAST CANCER

The title of this article is already intriguing, so I wanted to design something that would tie in the article’s content with the title. I knew I wanted to animate the Instagram post for this article, but I wasn’t sure how until I read the article. When I read that the writer, Rebecca sent bitmoji’s to friends/family, I knew that I wanted to animate what that transaction could would look like so I designed an iPhone group chat and animated bitmoji’s being sent to friends.

MARIE KONDO

For this article, I animated books being thrown into a trashcan. I wanted this animation to be straightforward, as I imagine a witty caption about Marie Kondo hating books can be paired with it. I used more muted colors to reflect Marie Kondo’s clean and simple style.

 
 

#2 — QUOTE CARD

I started this design by researching the most liked quote posts on Instagram. I reviewed #MayaAngelouQuote, #InspirationalQuote, & #Quote, looking into what kind of posts showed up in the Top page vs. the Recent page on Instagram. I noticed that the quote posts with the most likes were more illustrative or hand-lettered quotes. Quotes that combined both illustration and hand-lettering received the most engagement—so I decided to design an illustration of Maya Angelou with hand-lettered typography.

 
 
 
 

#3 — LEAD ARTICLE

For the Travel Package, I started by researching how competitor publications design their travel articles. I noticed that most publications use Instagram Influencer photos or stock photography. I wanted to create designs that could be used in addition to stock photography or on their own. I decided to animate stock vacation photography for the main article image, I chose stock photos over an illustration so that the article’s content would be apparent for someone viewing the article from the OprahMag.com homepage, the animation can also be used as a Marquee.

 
 
 
 

I edited a Top 5 Travel Destinations video to give movement to the Travel Package. I found 5 of the top tropical travel destinations for 2019 and included a tip about traveling to each destination.

 
 

I designed colorful animated travel tips to catch readeras’ attention that can be used throughout the article to break up the content.

 
 
 
 

I created an affiliate opportunity via a Travel Essentials section, where different products are listed that readers can click into the learn more and purchase products.

 
 
 
 

I wanted to create illustrations for the Travel Package, so I decided to illustrate popular U.S. tourist attractions so the Travel Package doesn’t feel too international heavy for those who can’t travel internationally. These illustrations can be used as visual elements, or text can be added over top to relay more travel information.

 
 

I wanted to incorporate instagram-esque photography into the Travel Package, so I created these quick animations with #WISHYOUWEREHERE to encourage readers to post travel photos & share the hashtag on Instagram.

#4 — REVAMPING

Overview

I read through all of the articles for the revamping portion of the test, I looked at what kind of images are currently being used and then thought of what kind illustration/design I could add to the articles without taking away from the article’s content. I created designs that could be mixed in with stock photography or photos from the writer of the articles.

HOW TO ASK FOR A RAISE

I wanted to design something playful to contrast with the more serious tone of the article & the act of asking for a raise. Money/green was my main theme, I did not want to shy away from the fact that asking for a raise just means you want more money.

 
 

KINDLE VS. BOOKS

I went for a more minimal designs for the Kindle vs. Books article, inspired by the posters one would see in a library.

 
 
Kindle-1.jpg
 
 
 
 

AURA CHAKRA CLENSING

I wanted to create a main image that would capture a readers eye, so I illustrated Buddha line art and added OMMMM behind the illustration for as a light-hearted touch. I chose to display the Seven Chakras in a more minimal way by lining them up in a vertical formation rather than showing them displayed on a body/form—as the Chakras are typically displayed.

 
 
 
 

BOOK CONTENT TEMPLATE

I created two different templates for book content. One template is for listicle style articles, like 12 of the Best Romance Novels & one template or more broad articles, like The Greatest Ever Romance Novels.

 
Book-Temp2.gif
 

#5 — MARQUEES

I started designing the marquees by looking at the homepages of other Hearst brands to see how they utilize marquee space. I noticed that most brands use photography, even with animation. I decided to animate the Oprah image to give it more dimension for the first marquee. For the second marquee, I made an illustration that represents The Oprah Magazine customer: women of all races, ages and ethnicities. For the last marquee, I used a lifestyle image of succulents so represent the coming of spring.